B2B Brands Go Bold: 7 Great Examples of Interactive B2B Content

If you’re not convinced that interactive content in the B2B space can work: Well, first check out these interactive content stats. If you’re still on the fence, here’s an object lesson from a master of audience engagement: [embedded content] Freddie plays that 100,000-person crowd like an instrument. You can feel the energy, even through a […]

10 Free Online Courses to Optimize Your Marketing Skills

No matter how much you already know, in today’s fast-paced marketing world there’s always plenty more to learn. Today more than ever options for learning new marketing skills abound, and the sheer number of choices can sometimes be overwhelming. Online courses can be an excellent way to advance your career through learning, and offer a […]

How Marketers Can Improve the Customer Experience (And Why They Should Want To)

Recent research from Gartner shows that 89% of companies compete primarily on customer experience. The way your brand makes customers feel can mean the difference between advocating for the brand or going with a competitor. So, who owns customer experience? It’s not just the customer service team or the Chief Experience Officer or any other […]

Webinars That Wow: 5 Tips for Create Engaging Webinars #MPB2B

Think about it. Do you enjoy being marketed to? As marketers, we love our jobs; we love marketing. But like anyone else, it’s safe to say that we don’t enjoy receiving cold pitch emails, or downloading gated white papers, or spotting that “Request a Demo” ad for the 10th time. As Mark Bornstein, Vice President of […]

7 Must-See #MPB2B Sessions Plus Exclusive Insights From Top B2B Marketing Speakers

The air is crisp and the leaves have fallen which means it’s time for one of my favorite Fall events: MarketingProfs B2B Forum. Each year, B2B marketers from around the globe gather for this epic event. And this year, the forum is moving to San Francisco (we’ll miss you Boston) for the very first time. […]

Top Brand Personalization Secrets From Scott Monty at #Pubcon 2018

Scott Monty brought his nuanced and precisely-paced neoclassical style of marketing to Pubcon Pro Las Vegas 2018, leading off with a Longfellow poem — a refreshing non-technical respite from the buzzwords otherwise pouring forth from most presenters at the tech-savvy conference, as he delivered a mainstage address about social media, trust, and personalization. Scott, who […]

Words of Wisdom: Lee Odden’s Top 9 Insights on How to Succeed at Influencer Marketing 2.0

Today’s content marketing space is a tumultuous one. Content shock, ever-changing search engine algorithms, social media’s midlife crisis, growing consumer distrust in brand messaging—marketers are constantly challenged to adapt and scale their strategies to simply bolster visibility, nevermind reach objectives and prove ROI. Emerging from the noisy marketing mix is a promising strategic marketing star […]

Content Marketing World 2018: What We’re Most Excited About

Every year, close to 4,000 marketers from across the globe make a pilgrimage to Cleveland, OH for the annual Content Marketing World extravaganza — the largest content marketing conference in the world. And this year will be no different. We’ve been attending CMWorld since the inaugural event back in 2011 — and we still get […]