Tag: social media marketing

The Question on Many Marketers’ Minds: Should My Brand Start a Facebook Group?

Despite its recent bubble of controversy, marketers still view Facebook as the prime destination for social media marketing. The newly released Sprout Social Index 2018 reaffirms this, with 97% of social marketers saying they use the platform. However, while almost everyone is incorporating Facebook into their strategies, not so many express confidence that it’s making

Social Media Marketing Benchmarks: What Works & Where to Focus

Social media marketers, how are you feeling? Take a minute to breathe if you need to. The last few months have been a wild ride. Fatigue, vertigo, and even a little nausea are perfectly understandable. As I said before, social media isn’t dying, but it is changing. Marketers are used to quick changes, naturally, but

How to Survive the Social Media Midlife Crisis

Time moves faster on the internet. Last month’s memes are about as relevant as a 1920s vaudeville show. Even a bona fide viral phenomenon from just a few years ago seems quaint and dated. Twitter and Facebook are only 12 and 14 years old, respectively. But they’re aging at internet speed. And right now they’re

50 Social Media Marketing Influencers to Learn From in 2018

It’s that time of year again for the conference extravaganza known as Social Media Marketing World.  Each year I pull together a list of influential voices that are engaging on social networks around the topic social media marketing. My goal? To help showcase speakers for people in the industry to learn from and follow. Why are

What Are Hashtags Really For? #Confused #Blessed #NoFilter

In late 2014, the hashtag #WhyIStayed was trending on Twitter. Frozen pizza slinger DiGiorno, known for being snarky and clever on social media, wanted to join the fun: There was just one problem: #WhyIStayed started in response to a video of domestic abuse. Women used the hashtag to tell their own story of abuse and