Want to Prove Content Marketing ROI? You Need an Actionable Marketing Dashboard

Content marketers are believers. We believe our content brings real value to our prospects, clients, and partners. We believe our content is essential for driving demand. And we believe that content marketing is essential for bolstering our company’s bottom line. However, we’re also realistic; as it’s often said: Seeing is believing. So, we need to […]

Measure for Success: 7 Secrets of Actionable Content Marketing Dashboards

Hey, content marketers. Imagine this: You’re sitting in a marketing meeting and you hear the following: Our conversions are up 50% year-over-year! Our blog traffic is down. We saw a big spike in traffic this month to our primary service page! Our bounce rate is all over the place. This blog post about “X” had […]

New Year, New View: 3 Ways to Approach Analytics in 2019

Welcome to the eighth installment of our “Collective Wisdom” series, featuring wisdom from a wide swath of thought leaders in the digital marketing industry and beyond. This year, with the help of many great minds, we’ve covered the full range of content marketing tactics and best practices, including planning ahead for success, the art of […]

Measuring Content Marketing Success: Analytics Advice & Insight from the Experts

Welcome to the seventh installment in our “Collective Wisdom” series of content marketing strategy and tactics articles. Previously we’ve covered planning ahead for content marketing success, the art of crafting powerful content, and an array of strong promotion tactics. So, what’s up next? Measurement and analytics. Measuring and analyzing your content’s performance is critical so […]