Tag: Web Analytics

New Year, New View: 3 Ways to Approach Analytics in 2019

Welcome to the eighth installment of our “Collective Wisdom” series, featuring wisdom from a wide swath of thought leaders in the digital marketing industry and beyond. This year, with the help of many great minds, we’ve covered the full range of content marketing tactics and best practices, including planning ahead for success, the art of

Measuring Content Marketing Success: Analytics Advice & Insight from the Experts

Welcome to the seventh installment in our “Collective Wisdom” series of content marketing strategy and tactics articles. Previously we’ve covered planning ahead for content marketing success, the art of crafting powerful content, and an array of strong promotion tactics. So, what’s up next? Measurement and analytics. Measuring and analyzing your content’s performance is critical so