Digital Marketing News: Google Lens & Visual Search Updates, Social ROI Study, & App Ad Market Growth

2018 December 28 Instagram Chart

Over 70 Percent of Millennials on Twitter Have Commented on Companies’ Customer Service
More than 70 percent of millennial Twitter users have left comments for the customer service accounts of at least one company, according to new survey data. 62.48 percent of surveyed Twitter users also say that personalized responses to their comments represent the top way brands can improve their social media customer care. AdWeek

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AppsFlyer: App ad market to grow 136% to $64.1 billion from 2017 to 2020
By 2020 app advertising will grow to become a $64.1B market segment, a 136 percent jump from 2017, according to new market research study data, representing a year-over-year rate of 34 percent growth. VentureBeat

A New Study Commissioned by Snapchat Reveals How Millennials Shop
Nearly three-quarters of millennials shopping preferences favor credit and debit cards over cash, one of several findings from a new Snapchat study. AdWeek

Survey: 60% of companies plan to expand creative team in first half of 2019
60 percent of marketing and advertising decision makers expect to boost spending on creative team additions over the first half of 2019, according to new research survey data from The Creative Group. The Drum

The most significant martech deals of 2018 and what they mean for the landscape
MarTech Today has examines the largest and most significant marketing technology firm purchases and acquisitions of 2018, offering several helpful insights for digital marketers. MarTech Today

Study: Mobile Transactions Rise For Brands Promoting Apps
The share of mobile purchasing transactions has continued to rise, accounting for 40 percent of all transactions in the U.S. and some 52 percent in the Asia-Pacific region, according to new research study data from Criteo. MediaPost

2018 December 28 Statistics Image

People love Instagramming billboards–and it’s great for advertisers
25 percent of U.S. residents have made at least one Instagram post featuring an image including an outdoor advertising billboard of some sort, one of several surprising revelations from recent Nielsen data. Fast Company

Google Outlines the Evolution of Google Lens, and the Future of Visual Search
Google has released new information about its Lens image search feature, detailing a slew of usability enhancements, and has revealed that the service can now identify over a billion products. Social Media Today

Report: ROI Is Top Concern Of Social Marketers
Return on investment (ROI) remains the leading concern for the majority of marketers in social media, topping other concerns including cross-channel intelligence and strategy creation, according to recent Sprout Social report data. MediaPost

Data Science and the Art of Persuasion
Today’s art of data science and persuasion has continued to mature, and the Harvard Business Review takes an in-depth look at how data analysis is affecting a growing number of areas in our lives. Harvard Business Review

Instagram’s Year in Review [Infographic]
Instagram has released its annual year-in-review list of some of the top elements that celebrate its uniqueness, including the most engaged communities among users, the most-used face-filters, and the most popular GIF images. Social Media Today

ON THE LIGHTER SIDE:

2018 December 28 Marketoonist Cartoon

A lighthearted look at targeted holiday advertising by Marketoonist Tom Fishburne — Marketoonist

Activision Blizzard CEO Cancels All Microtransactions After Being Visited by 2 Free Ghosts and an Additional Ghost for $3.99 — The Hard Times

TOPRANK MARKETING & CLIENTS IN THE NEWS:

  • Lee Odden — 2018 Year-end Episode of Marketing Smarts: What Marketers Need to Know for 2019 [VIDEO] — MarketingProfs
  • Lee Odden — The Essential 10-Step Guide To Building Your Personal Brand Online — Cooler Insights

Have your own favorite influencer marketing or content marketing news trends or stories for the week?

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