NEW YORK (AP) — Ford Motor Co. has employed a former government from Apple and Tesla to be the corporate’s head of superior expertise and new embedded techniques, a important put up because the auto trade strikes to undertake autos powered by electrical energy and guided by computer systems.
Earlier than Doug Area joined Ford, he was a vp of particular tasks at Apple and a engineer at Tesla. Apple has been rumored to be working by itself automobile venture for a while, however the particulars have been saved underneath tight wraps. Area additionally labored on Tesla’s Mannequin 3 car.
Area will probably be answerable for constructing out passenger techniques like navigation, driver-assist expertise, related techniques and cybersecurity throughout all of Ford’s merchandise. He may also be answerable for ensuring Ford merchandise work effectively with different items of expertise, akin to a smartphone or watch.
“I’m thrilled to be becoming a member of Ford because it embraces a transition to a brand new, complicated and engaging interval within the auto trade,” Area mentioned in an announcement. “Will probably be a privilege to assist Ford ship a brand new era of experiences constructed on the shift to electrification, software program and digital experiences, and autonomy.”
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