OMAHA, Neb., Oct. 6, 2021 /PRNewswire/ — Cryptocurrency utilization is growing worldwide, and up to date customers surveys present that almost all U.S. adults are actually no less than considerably conversant in the time period. Regardless of rising client enthusiasm, other than exploration within the crypto trade by bigger enterprise-level retailers, little data is accessible displaying the angle of small companies and their sentiment relating to cryptocurrency acceptance.
To look at their attitudes towards cryptocurrency, The Strawhecker Group (TSG) performed a survey of practically 600 small enterprise house owners within the U.S. Outcomes from the survey confirmed that almost all retailers nonetheless don’t settle for cryptocurrencies at their office in alternate for items and providers – lower than one in ten surveyed.
The entire findings, an summary of tendencies in service provider crypto acceptance, and profiles of fashionable crypto processors, may be discovered within the agency’s new eReport The Crypto Divide.
Nevertheless, TSG discovered that acceptance is gaining traction; 65% of small companies who reported taking cryptocurrency simply began accepting the cost methodology prior to now two years. Associated findings level to a degree of ‘stickiness’ inside the crypto area, as 92% of retailers who settle for cryptocurrencies additionally reported proudly owning crypto as a retailer of worth, whereas solely 17% of retailers who don’t settle for cryptocurrencies personal crypto themselves.
A thematic evaluation of those that don’t presently settle for cryptocurrency illustrated three key themes: lively avoidance, low motivation to undertake, and low consciousness. Solely 28% of retailers reported planning to simply accept cryptocurrency sooner or later, indicating that acceptance on the present time limit will not be a widespread precedence.
“We discovered that retailers that don’t settle for crypto have a wide range of nuanced causes,” mentioned Jared Drieling, Senior Director of Market Intelligence and Insights at TSG. “Some are closed off to the cost methodology totally and see it as one thing solely utilized by criminals. Others had a low consciousness of the cost methodology basically however is likely to be open to it ought to their prospects begin asking about it.”
Highlights of this intensive 79-page eReport embody:
- The Fundamentals of Cryptocurrency
- The Standing of Crypto-Acceptance by Retailers
- Alternative and Controversy
- Key Gamers within the Crypto House
- Crypto Acceptance Service provider Survey
- The Way forward for Service provider Crypto Acceptance
Obtain a free infographic overlaying a number of findings from the complete report.
Firms talked about on this report embody: AlphaBTC, Financial institution of America, BitPay, BTCPay, Chase, Coinbase, Coingate, CoinPayments, Elavon, FedEx, FIS, Fiserv, International Funds, GoCoin LibertyX, Mastercard, MoneyGram, NCR, OnlyFans, PayU, Remitly, Ripple Labs, Shopify, Sq., Stripe, UATP, Visa, Walmart, Wells Fargo, and Western Union.
Subscribers to TSG’s eReports subscription service have entry to this report together with dozens of different deep dives, trade directories, nation and firm profiles, and academic primers.
The Strawhecker Group (TSG) is the most important analytics and consulting agency targeted on the funds acceptance trade. TSG serves the whole funds ecosystem and has expertise in engaged on large-scale tasks for the world’s largest cost gamers. The agency has labored with all card networks, 9 of the highest ten service provider acquirers within the U.S., in addition to main non-public fairness corporations and funding banks. Please go to www.TheStrawGroup.com.
SOURCE The Strawhecker Group